The Wealth Report 2025 – Knight Frank
The Brief
The Wealth Report is Knight Frank's flagship annual publication. It is a data-led exploration of global wealth, prime property markets and investment trends, read by ultra-high-net-worth individuals, advisors, and international media.
I owned the marketing launch for the 2025 edition, with a focus on maximising report downloads, growing the subscribed audience and supporting the PR team's media strategy across digital and social channels.
What I Did
Owned the full go-to-market plan across email, social, web, and internal channels
Designed and implemented a new content gating strategy for the report landing page, replacing the previous ungated approach with a sign-up-to-download mechanic to capture qualified leads
Planned and executed a phased email campaign via Dotdigital targeting segmented audiences across Knight Frank's global database, including pre-launch teasers, launch day sends, and follow-up nurture sequences
Created LinkedIn content for Knight Frank's corporate channels, including carousel posts, key stat graphics, and short-form video clips designed to drive traffic to the gated landing page
Briefed the design team on all digital assets, ensuring consistency with the report's visual identity
Built and maintained the campaign landing page, optimising for conversion
Coordinated with the Research, PR, and Digital teams to align messaging and timing across all channels
Delivered a post-campaign performance report covering email engagement, social reach, landing page traffic and lead generation
Campaign Results
Over 800 sign ups within the first 24 hours of launch
Grew the subscribed audience by 185% to through a new gating strategy
Ongoing content example: How to Build a Billionaire linked here
