The Regional Collections 2026
The Brief
The Regional Collections is Knight Frank’s flagship digital property magazine, presenting a curated selection of the firm's most prestigious regional listings.
Built on the Foleon platform, the 2026 edition required end-to-end campaign ownership, including coordinating content across multiple regional offices, culminating in a multi-channel launch designed to generate qualified enquiries for fee earning teams.
What I Did
Oversaw the website Foleon build, ensuring the digital magazine met Knight Frank's brand standards
Planned and executed the email launch campaign through Dotdigital, including audience segmentation and A/B testing on subject lines
Coordinated with regional offices and agents across the country to source property content, imagery, and editorial copy, managing multiple stakeholders and deadlines simultaneously
Ran the full production workflow on Monday.com, keeping the project on track across teams and offices
Created social content to support the launch and drive traffic to the publication
Managed the internal launch via SharePoint, equipping the sales teams with the assets and talking points they needed to use the publication in client conversations
Campaign Results
Generated over 400 qualified enquiries to fee-earning teams within 8 weeks of launch
3-minute average reading time across the website
Email click-to-open rate of 13%, up from 7% year-on-year
