Brindisa x MOB
The Brief
Brindisa, the UK's home of Spanish food for over 35 years, partnered with MOB Kitchen to create recipe-led content that would drive product awareness and sales for a new product range. I planned and managed the marketing side of the collaboration across social, email, and content.
What I Did
Pitched the partnership concept and secured buy-in from senior stakeholders
Managed the relationship with MOB Kitchen end-to-end, covering content planning, asset delivery, and scheduling
Planned and ran an Instagram giveaway through MOB's channel, managing the mechanic, creative and prize
Negotiated a featured recipe placement in MOB's weekly newsletter, putting Brindisa products in front of their subscriber base
Created supporting content across Brindisa's own social and email channels to amplify the partnership
Tracked performance across all touchpoints and reported back to the wider team
Campaign Results
4,700+ entrants and followers gained from a single Instagram giveaway in one week
Featured recipe placement in MOB Kitchen's weekly newsletter reaching their 140,000 subscriber list
Achieved a monthly sales uplift of 80% (YoY) for the Brindisa Gazpacho range.
Broader Brindisa Achievements
Grew Instagram from 26k to 50k followers (+92%) over three years through paid, organic, and influencer activity
Created a D2C e-commerce strategy during the pandemic foodservice shutdown, lifting online revenue by 70% YoY
Travelled to Spanish food producers to capture their stories, using the editorial content across email, social, and trade collateral
